Syllabi
Do you teach brand management or customer relationship management? If so, we would love to share your syllabus and best practices with other colleagues. Please upload a pdf of your course syllabus to add it to the collection.
Undergraduate
Creating Brand Value
Jill Avery, Simmons School of Management, Creating Brand Value
Brand Theory & Strategy
Barbara Olson, SUNY Old Westbury, Brand Theory & Strategy
Strategic Branding
Susan Broniarczyk, UT Austin, Strategic Branding
Graduate/MBA
Brand Management and Integrated Marketing Communications
Jill Avery, Simmons School of Management, Brand Management and Integrated Marketing Communications
Brand Management Full Course
Kevin Keller, Tuck School of Business at Dartmouth, Brand Management Full Course
Brand Management Half Course
Kevin Keller, Tuck School of Business at Dartmouth, Brand Management Half Course
Brand Management
Pierre Chandon, Insead, Brand Management