Welcome to our digital collection of BBR conference presentations and Keynote addresses, and our international resource library of articles, featured working papers, books, and teaching cases.

Eva Kipnis, Coventry University
BBR 2015 Presentation

Colin Campbell, Kent State University
BBR 2015 Presentation

Hope Schau, University of Arizona
BBR 2015 Presentation

Pankaj Aggarwal, University of Toronto
BBR 2015 Presentation

Scott Thompson, University of Georgia
BBR 2015 Presentation

Deborah Roedder John, University of Minnesota
BBR 2015 Presentation

Stephen Springfield, Senior Vice President, Sentient Decision Science
BBR 2015 Presentation

Building your Personal Brand: Michael Breazeale, Mississippi State University
BBR 2015 Keynote Presentation

Branding in the Classroom: Jill Avery, Harvard Business School
BBR 2015 Keynote Presentation

Yajin Wang, University of Minnesota
BBR 2015 Presentation

Selcan Kara, University of Connecticut
BBR 2015 Presentation

Colleen Harmeling, University of Washington
BBR 2015 Presentation

Claudio Alvarez, Boston University
BBR 2015 Presentation

He (Michael) Jia, University of Southern California
BBR 2015 Presentation

Johannes Berendt, German Sports University Cologne
BBR 2015 Presentation

Lora Harding, Belmont University
BBR 2015 Presentation

Jennifer Stoner, University of Minnesota
BBR 2015 Presentation

Johnny Graham, Temple University
BBR 2015 Presentation

A Brand Culture Approach to Chinese Cultural Heritage Brands
Jonathan Schroeder, Janet Borgerson, Zhiyan Wu

FREE Journal of Brand Management Access in March
FREE Journal Access during the Month of March