Welcome to our digital collection of BBR conference presentations and Keynote addresses, and our international resource library of articles, featured working papers, books, and teaching cases.
Eva Kipnis, Coventry University
BBR 2015 Presentation
Colin Campbell, Kent State University
BBR 2015 Presentation
Hope Schau, University of Arizona
BBR 2015 Presentation
Pankaj Aggarwal, University of Toronto
BBR 2015 Presentation
Scott Thompson, University of Georgia
BBR 2015 Presentation
Deborah Roedder John, University of Minnesota
BBR 2015 Presentation
Stephen Springfield, Senior Vice President, Sentient Decision Science
BBR 2015 Presentation
Building your Personal Brand: Michael Breazeale, Mississippi State University
BBR 2015 Keynote Presentation
Branding in the Classroom: Jill Avery, Harvard Business School
BBR 2015 Keynote Presentation
Yajin Wang, University of Minnesota
BBR 2015 Presentation
Selcan Kara, University of Connecticut
BBR 2015 Presentation
Colleen Harmeling, University of Washington
BBR 2015 Presentation
Claudio Alvarez, Boston University
BBR 2015 Presentation
He (Michael) Jia, University of Southern California
BBR 2015 Presentation
Johannes Berendt, German Sports University Cologne
BBR 2015 Presentation
Lora Harding, Belmont University
BBR 2015 Presentation
Jennifer Stoner, University of Minnesota
BBR 2015 Presentation
Johnny Graham, Temple University
BBR 2015 Presentation
A Brand Culture Approach to Chinese Cultural Heritage Brands
Jonathan Schroeder, Janet Borgerson, Zhiyan Wu
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