fournierSusan Fournier is Questrom Professor of Management and Faculty Director of the M.B.A. Program at Boston University. Her research explores the creation and capture of value through branding and brand relationships. Current projects explore the links between brand strategy and shareholder value, management of corporeal person-brands, attachment style effects on relationship quality, brand relationship measurement systems, and brand relationship development processes. Her work has been recognized with seven awards, including the Long-Term Contribution Award in Consumer Research. She is an Editorial Board member of the Journal of Consumer Research, Journal of Marketing, Marketing Theory, Journal of Business-to-Business Marketing, Senior Consulting Editor for the Journal of Brand Management, Senior Advisory Board Member of the Journal of Product and Brand Management, and At-Large Director of the Association for Consumer Research. She previously served on the faculties of Harvard Business School and Dartmouth. She maintains a range of consulting assignments to inform her teaching and research, including a partnership with GfK Research to commercialize her brand relationship frameworks. Her Ph.D. is from the University of Florida

Susan Fournier
Questrom Professor of Management and Faculty Director of the M.B.A. Program at Boston University

Selected Publications

Aaker, Jennifer, Susan Fournier, and Adam Brasel (2004), “When Good Brands Do Bad,” Journal of Consumer Research, 31 (June), 1-16
Avery, Jill, Susan Fournier, and John Wittenbraker (2014) “Unlock the Mysteries of Your Customer Relationships,” Harvard Business Review, 92 (July/August), 72-81

Fournier, Susan (1998), “Consumers and their Brands: Developing Relationship Theory in Consumer Research,” Journal of Consumer Research, 24 (March), 343-373

Fournier, Susan and Claudio Alvarez (2013), “Relating Badly to Brands,” Journal of Consumer Psychology, 23 (April), 253-264

Fournier, Susan and Jill Avery (2011) “The Uninvited Brand,” Business Horizons, 54 (3), May/June, 193-207

Fournier, Susan and Lara Lee (2009), “Getting Brand Community Right,” Harvard Business Review, April, 105-111

Hsu, Liwu, Susan Fournier and Shuba Srinivasan (2015, forthcoming), “Brand Architecture Strategy and Firm Value: How Leveraging, Separating, and Distancing the Corporate Brand Affects Risk and Returns,” Journal of the Academy of Marketing Science, January.

Madden, Thomas J., Frank Fehle and Susan Fournier (2006), “Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value through Brands,” Journal of the Academy of Marketing Science, 34 (2), 224-235