Fellow Scott Thompson

Scott_ThompsonDr. Thompson possesses an extensive background in information technology and research methodology and leverages these skills to conduct marketing research that involves the programmatic collection and analysis of large-scale, multi-year datasets of customer behavior within online environments. His research focuses on managerially impactful issues including how brand communities influence new production adoption, online consumer-to-consumer helping, the influence of word-of-mouth on the evaluation of promotions, and how to manage brand relationships in social media environments. His research has been published in leading marketing journals including the Journal of Marketing, Journal of the Academy of Marketing Science, Marketing Letters, and the Journal of Interactive Marketing. Dr. Thompson also specializes in teaching practical marketing research methods at the undergraduate level as well as doctoral seminars on consumer-generated content and social media marketing. He received his Ph.D. in Marketing from Arizona State University.

Scott A. Thompson
Assistant Professor of Marketing at the University of Georgia

Selected Publications

Loveland, James M. and Scott A. Thompson (2015, forthcoming), “Is Diffusion of Marketing Competence Necessary for a Market Orientation? A Comparative Investigation of Marketing Managers and Their Defining Traits,” Marketing Intelligence & Planning

Martin Mende, Scott A. Thompson, and Christian Coenen (2015, forthcoming), “It’s All Relative: How Customer-Perceived Competitive Advantage Influences Referral Intentions,” Marketing Letters

Thompson, Scott A. and Rajiv K. Sinha (2008), “Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty,” Journal of Marketing, 72 (6), 65–80

Thompson, Scott A., Richard A. Gooner, and Anthony Kim (2015, forthcoming), “Your Mileage May Vary: Managing Untargeted Consumers’ Reactions to Promotions,” Journal of the Academy of Marketing Science

Thompson, Scott A. James M. Loveland, Paul W. Fombelle (2014), “Thematic Discrepancy Analysis: A Method to Gain Insights into Lurkers and Test for Non-Response Bias,” Journal of Interactive Marketing, 28 (1), 55–67

Thompson, Scott A. and James M. Loveland (2015, forthcoming), “Integrating Identity and Consumption: An Identity Investment Theory,” Journal of Marketing Theory and Practice