Fellow Matt Thomson

MattMatthew completed his doctorate at the University of Southern California’s Marshall School of Business (marketing) and also earned degrees from Indiana University, Bloomington (M.B.A.) and McGill University (B.A.). Before becoming an academic, he worked for the Information, Privacy and Ethics Commissioner of Alberta.

Matthew Thomson
R.A. Barford Professor in Marketing at Ivey Business School, Western University (London, Canada) and director of Ivey’s Ph.D. program

Selected Publications

Pirouz, Dante M., Allison R. Johnson, Matthew Thomson and Raymond Pirouz (forthcoming), “How to Increase Your Chances of Going Viral: Factors that Drive YouTube Engagement”, Sloan Management Review.

Goode, Miranda, Mansur Khamitov and Matthew Thomson (forthcoming), “Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard against Brand Cheating”, in Consumer Brand Relationships, (Susan Fournier, Michael Breazeale and Jill Avery, Eds.), Routledge/Taylor & Francis.

Johnson, Allison R., Matthew Thomson and Jennifer Jeffrey (forthcoming), “What Does Brand Authenticity Mean?  Causes and Consequences of Consumer Scrutiny towards a Brand Narrative”, Review of Marketing Research Special Issue.

Johnson, A. R., Whelan, J., and Thomson, M. (2012), “Why Brands Should Fear Fearful Consumers: How Attachment Style Predicts Retaliation”, Journal of Consumer Psychology, 22, 289-298

Johnson, Allison R., Maggie Matear and Matthew Thomson (2011), “A Coal in the Heart: Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand Actions”, Journal of Consumer Research, Vol. 38 (1) June, 108-125.

Ashworth, Laurence, Peter Dacin and Matthew Thomson (2009), “Why on Earth Do Consumers Have Relationships with Marketers: Toward Understanding the Functions of Relationships”, The Handbook of Brand Relationships (Joseph Priester, Deborah MacInnis and C. W. Park, Eds.), M. E. Sharpe, Inc., 82-106.

Fedorikhin, Alexander, C. Whan Park and Matthew Thomson (2008), “Beyond Fit and Attitude: The Effect of Emotional Attachment on Consumer Responses to Brand Extensions,” Journal of Consumer Psychology, 18 (4), 281-291.

Dacin, Peter, Laurence Ashworth and Matthew Thomson (2007), “Attachment as a Brand Building Block: Do Strong Relationships Matter?” in New Frontiers in Branding: Attitudes, Attachments and Relationships (Joseph R. Priester, Deborah J. MacInnis and C. Whan Park, Eds.), p. 77-79, Society for Consumer Psychology: Santa Monica, CA.

Johnson, Allison R., Jay Handelman, and Matthew Thomson (2007), “Attachment and Identification: How Relationships are Connected,” in New Frontiers in Branding: Attitudes, Attachments and Relationships (Joseph R. Priester, Deborah J. MacInnis and C. Whan Park, Eds.), p. 92, Society for Consumer Psychology: Santa Monica, CA.

Thomson, Matthew (2006), “Human Brands: Investigating Antecedents to Consumers’ Stronger Attachments to Celebrities,” Journal of Marketing, 70 (3), 104-119.

Thomson, Matthew and Allison Johnson (2006), “Marketplace and Personal Space: Investigating the Differential Effects of Attachment Style Across Relationship Contexts,” Psychology & Marketing, 23 (8), 711-726.

Beck, Ivan T. and Matthew Thomson (2006), “The Health Care Philosophy that Nearly Destroyed Medicare in Canada in a Single Decade,” Clinical and Investigative Medicine, 29 (2), 65-76.

Thomson, Matthew, Deborah J. MacInnis et C. Whan Park (2005), “Les liens attachants: Mesurer la force de l’attachement émotionnel des consummateurs à la marque,” Recherche et Applications en Marketing, mars (20), 1, 79-98.

Thomson, Matthew, Deborah MacInnis and C.Whan Park (2005), “The Ties that Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands,” Journal of Consumer Psychology, 15 (1), 77-91.

Johnson, Allison R. and Matthew Thomson (2002), “Are Consumer Relationships Different?” Advances in Consumer Research, Volume 29, Provo, Utah.

Thomson, Matthew and Allison R. Johnson (2002), “A Hard and a Soft Look at Building Strong Brands,” MSI Working Paper # 02-105.

Thomson, Matthew and Allison R. Johnson (2001), “Investigating the Role of Attachment Dimensions as Predictors of Satisfaction in Consumer-Brand Relationships,” Advances in Consumer Research, Volume 28, Provo, Utah.