Fellow Hope Jensen Schau

Hope-SchauHope earned her Ph.D., M.A. and M.B.A. from the University of California, Irvine, and her B.S. from California State Long Beach. She has published well-cited research on the impact of technology on marketplace relationships, branding, identity-salient consumption practices, and collaborative value creation. An award-winning instructor, she teaches marketing management, managing marketing communications, and social media marketing strategy in the Eller M.B.A. programs. She is a popular visiting scholar at institutions across the globe, including the University of Melbourne (Australia), the University of Hawaii, the University of Auckland (New Zealand), and Fundaçäo Getúlio Vargas (Brazil). Her work has appeared in the Journal of Marketing, Journal of Consumer Research, Journal of Retailing, Journal of Advertising, and the Journal of Public Policy and Marketing, among others. She serves on the editorial review boards of the Journal of Consumer Research and Consumption Markets and Culture.

Hope Jensen Schau
Associate Dean, M.B.A. Programs, an associate professor of marketing, and holds the Gary M. Munsinger Chair in Entrepreneurship and Innovation at the Eller College of Management, University of Arizona

Selected Publications

Epp, Amber, Hope Jensen Schau and Linda L. Price (2014), “The Role of Brands and Mediating Technologies in Assembling Long-Distance Family Practices,” Journal of Marketing, 78: 81-101

Muñiz, Albert M. Jr. and Hope Jensen Schau (2011), “How to Inspire Value-Laden Collaborative Consumer-Generated Content,” Business Horizons, 54 (3), 209-217.

Muñiz, Albert M. Jr. and Hope Jensen Schau (2007), “Vigilante Marketing and Consumer-created Communications,” Journal of Advertising, 36(3): 187-202.

Muñiz, Albert M. Jr. and Hope Jensen Schau (2005), “Religiosity in the Abandoned Apple Newton Brand Community,” Journal of Consumer Research, 31(4): 737-747.

Russell, Cristel Antonia and Hope Jensen Schau (2014), “When Narrative Brands End: The Impact of Narrative Closure and Consumption Sociality on Loss Accommodation,” the Journal of Consumer Research, 40: 1039-1062

Schau, Hope Jensen, Albert M. Muñiz Jr. and Eric J. Arnould (2009), “How Brand Community Practices Create Value,” Journal of Marketing, 73(5): 30-51

Schau, Hope Jensen and Mary C. Gilly (2003), “We Are What We Post? The Presentation of Self in Personal Webspace,” Journal of Consumer Research, 30(4): 385-404.

Thomas, Tandy Chalmers, Linda L. Price and Hope Jensen Schau (2013), “When Differences Unite: Resource Dependence in Heterogeneous Consumption Communities,” Journal of Consumer Research 39(5): 1010-1033