Fellow Eric Arnould

Eric-Arnould-head-shot_DSC0808Eric has pursued a career in applied social science since receiving his BA in 1973. While enjoying the challenges of working as a consultant in agricultural, marketing systems, and natural resource management in more than a dozen West African nations between 1975 and 1990, he earned a Ph.D. in Economic Anthropology with a minor in Archaeology (1982), and pursued a postdoctoral fellowship in the Marketing Department (1982-1983), all at the University of Arizona. Eric’s research on consumer culture theory, services marketing, marketing & retail strategy, and marketing in developing countries appears in over 90 articles and chapters in major social science and managerial periodicals and books, including Journal of Consumer Research, Journal of Marketing, Journal of Retailing, Human Organization, and Journal of Marketing Research. Eric has served on several journal review boards and as an Associate Editor of Journal of Consumer Research. Eric also has benefited from teaching students on four continents. Eric has consulted for a number of interesting public and private sector entities.

Eric Arnould
Professor of Marketing at the University of Southern Denmark

Selected Publications

Arnould, Eric J. (2005), “Animating the Big Middle,” Journal of Retailing, 81 (2), 89-96

Arnould, Eric J. (2013), “Rudiments of a Value Praxeology,” Marketing Theory, 13 (4, November), DOI: 10.1177/1470593113500384

Caya, Julien, Robin Beers, and Eric Arnould, (2014), “Stories that Deliver Business Insights,” Sloan Management Review, 55 (Winter), 55-62

Cayla, Julian and Eric J. Arnould (2008), “A Cultural Approach to Branding in International Marketing,” Journal of International Marketing, 16 (4), 86-112

Dion, Delphine and Eric Arnould (2011), “Retail Luxury Strategy: Assembling Charisma through Art and Magic,” Journal of Retailing, 87 (December), 502-520,

Schau, Hope Jensen, Albert Muniz, Jr. and Eric J. Arnould (2009), “How Brand Communities Create Value,” Journal of Marketing, 73 (September), 30-51.

Arnould, Eric J. and Linda L. Price (1993), “River Magic: Extraordinary Experience and the Extended Service Encounter,” Journal of Consumer Research, 20 (1), 24-45

Price, Linda L. and Eric J. Arnould (1999), “Commercial Friendships: Service Provider-Client Relationships in Context,” Journal of Marketing, 63 (4), 38-56

Stern, Barbara, Craig Thompson and Eric Arnould (1998), “Narrative Analysis of a Marketing Relationship: The Consumers’ Perspective,” Psychology & Marketing, 15 (3), 195-214