Fellow Deb Roedder

DRJohn-FacultyDeborah is known for her work in consumer branding, including research on brand dilution, brand extensions, self-brand connections, self-enhancement and brands, and brand measurement. Her current projects examine consumer behavior and luxury brands. Her work has appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Psychology, and has received coverage in media outlets such as The New York Times, MSN, Time, and AOL News. She currently serves as an associate editor for the Journal of Consumer Psychology, is a member of the editorial boards of the Journal of Consumer Research, Journal of Marketing Research, and Journal of Public Policy & Marketing, and is a past-president of the Association for Consumer Research. Professor John teaches Brand Management at the undergraduate, MBA, and Executive Education levels. Her consulting activities include providing strategic guidance for branding issues and serving as an expert witness in trademark and brand dilution litigation. She holds a Ph.D. in marketing from the Kellogg Graduate School of Management at Northwestern University.

Deborah Roedder John
Professor and Curtis L. Carlson Chair in Marketing at the Carlson School of Management, University of Minnesota

Selected Publications

Park, Ji Kyung and Deborah Roedder John, “I Think I Can, I Think I Can: Brand Use, Self-Efficacy, and Performance,” Journal of Marketing Research, 51 (April 2014), 233-247.

Park, Ji Kyung and Deborah Roedder John, “Capitalizing on Brand Personalities in Advertising: The Influence of Implicit Self-Theories on Ad Appeal Effectiveness,” Journal of Consumer Psychology, 22 (October 2012), 424-432.

Park, Ji Kyung and Deborah Roedder John, “Got to Get You Into My Life: Do Brand Personalities Rub Off on Consumers?” Journal of Consumer Research, 37 (December 2010), 655-669.

Monga, Sonia Basu and Deborah Roedder John, “What Makes Brands Elastic? The Influence of Brand Concepts and Styles of Thinking on Brand Extension Evaluation,” Journal of Marketing, 74 (May 2010), 80-92.

Monga, Sonia Basu and Deborah Roedder John, “Cultural Differences in Brand Extension Evaluation: The Influence of Analytic vs. Holistic Thinking,” Journal of Consumer Research, 33 (March 2007), 529-536.

John, Deborah Roedder, Barbara Loken, Kyeong-Heui Kim, and Sonia Basu Monga, “Brand Concept Maps: A Methodology for Identifying Brand Association Networks,” Journal of Marketing Research, Special Issue on Practitioner-Academic Collaborative Research, 43 (November 2006), 549-563.

Chaplin, Lan Nguyen and Deborah Roedder John, “The Development of Self-Brand Connections in Children and Adolescents,” Journal of Consumer Research, 32 (June 2005), 119-125.

Loken, Barbara and Deborah Roedder John, “Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?” Journal of Marketing, 57 (July 1993), 71-84.