Fellow Aric Rindfleisch

photo-aric-rindfleischAric has also held faculty positions at the University of Wisconsin-Madison, University of Arizona, Tilburg University, and Korea University. Prior to earning his Ph.D., Aric worked in marketing research for Millward Brown (Chicago) and in advertising for J. Walter Thompson (Tokyo). He also served as an officer in the US Army Reserve. Aric’s research focuses on brands, materialism and new product development, and has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Marketing Letters, Journal of Public Policy & Marketing, Journal of Interactive Marketing, Journal of Operations Management, Strategic Management Journal, Human Communication Research, and Business Horizons. He is an area editor for the Journal of Marketing, International Journal of Research in Marketing, and Journal of Supply Chain Management, and a member of the editorial review boards for the Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of International Marketing, Journal of Public Policy & Marketing, and Marketing Letters. He currently teaches courses on marketing management, digital marketing, and 3D printing.

Aric Rindfleisch Ph.D., University of Wisconsin-Madison
Head of the Department of Business Administration, John M. Jones Professor of Marketing, and Executive Director of the Illinois MakerLab at the University of Illinois

Selected Publications

Rindfleisch, Aric and Christine Moorman (2001), “The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective,” Journal of Marketing, 65 (April), 1-18.

Ganesan, Shankar, Alan J. Malter, and Aric Rindfleisch (2005), “Does Distance Still Matter? The Role of Geographic Proximity in New Product Development,” Journal of Marketing, 69 (October), 44-60.

Thompson, Craig J., Aric Rindfleisch, and Zeynep Arsel (2006), “Emotional Branding and the Strategic Value of the Doppelgänger Brand Image,” Journal of Marketing, 70 (January), 50-64.

Rindfleisch, Aric, James E. Burroughs, and Nancy Wong (2009), “The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection,” Journal of Consumer Research, 35 (June), 1-16.

Dholokia, Uptal, Barbara Khan, Randy Reeves, Aric Rindfleisch, David Stewart, and Earl Taylor (2010), “Consumer Behavior in a Multichannel, Multimedia Retailing Environment,” Journal of Interactive Marketing, 21 (May), 86-95.

O’Hern, Matthew S. and Aric Rindfleisch (2010), “Customer Co-Creation: A Typology and Research Agenda,” in Review of Marketing Research, Volume 6, Naresh K. Malholtra, ed. Armonk, NY: M.E. Sharpe, 84-106.

Rindfleisch, Aric and Matthew S. O’Hern (2015), “Brand Remixing: 3D Printing the Nokia Case,” in Review of Marketing Research, Volume 12, C.W. Park and Deborah MacInnis, ed. Armonk, NY: M.E. Sharpe, forthcoming.