
A Brand Culture Approach to Chinese Cultural Heritage Brands
Jonathan Schroeder, Janet Borgerson, Zhiyan Wu

FREE Journal of Brand Management Access in March
FREE Journal Access during the Month of March

Handbook On Research In Relationship Marketing
Jagdish Sheth, Atul Parvatiyar, Evert Gummesson and Robert Morgan

Positioning Brands Against Large Competitors to Increase Sales
Neeru Paharia, Jill Avery, and Anat Keinan