A Brand Culture Approach to Chinese Cultural Heritage Brands
Jonathan Schroeder, Janet Borgerson, Zhiyan Wu
FREE Journal of Brand Management Access in March
FREE Journal Access during the Month of March
Handbook On Research In Relationship Marketing
Jagdish Sheth, Atul Parvatiyar, Evert Gummesson and Robert Morgan
Positioning Brands Against Large Competitors to Increase Sales
Neeru Paharia, Jill Avery, and Anat Keinan