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All 4 /Featured Works 4

A Brand Culture Approach to Chinese Cultural Heritage Brands

Jonathan Schroeder, Janet Borgerson, Zhiyan Wu

FREE Journal of Brand Management Access in March

FREE Journal Access during the Month of March

Handbook On Research In Relationship Marketing

Jagdish Sheth, Atul Parvatiyar, Evert Gummesson and Robert Morgan

Positioning Brands Against Large Competitors to Increase Sales

Neeru Paharia, Jill Avery, and Anat Keinan

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Association for consumer research
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