Branding in the Classroom

What do today’s students need to know about brands to effectively understand and manage them? How do we teach CRM so that it reflects today’s latest theories, frameworks, and best practices?

Here, we provide resources to help classroom instructors bring branding into the classroom.

Resources include sample syllabi from Brand Management and Customer Relationship Management courses at the undergraduate and MBA levels, summaries of course readings and teaching cases that may be useful, and samples of exercises, project work, and simulations that have been successfully employed in the classroom.