Creating Brand Value
Jill Avery, Simmons School of Management, Creating Brand Value
Brand Theory & Strategy
Barbara Olson, SUNY Old Westbury, Brand Theory & Strategy
Strategic Branding
Susan Broniarczyk, UT Austin, Strategic Branding
Jill Avery, Simmons School of Management, Creating Brand Value
Barbara Olson, SUNY Old Westbury, Brand Theory & Strategy
Susan Broniarczyk, UT Austin, Strategic Branding