Brand Management and Integrated Marketing Communications
Jill Avery, Simmons School of Management, Brand Management and Integrated Marketing Communications
Jill Avery, Simmons School of Management, Brand Management and Integrated Marketing Communications
Susan Fournier, Boston University School of Management, Branding
Kevin Keller, Tuck School of Business at Dartmouth, Brand Management Full Course
Kevin Keller, Tuck School of Business at Dartmouth, Brand Management Half Course
Pierre Chandon, Insead, Brand Management
Simona Botti, London Business School, Brand Management
Deborah Roedder John, University of Minnesota, Brand Management
Jennifer Aaker and Chris Flink, Stanford, Building Innovative Brands
Mark Ritson, University of Melbourne, Brand Management
Mogilner, Wharton, Strategic Brand Management