Brands & Brand Relationships Daily
News from the Institute for Brands and Brand Relationships
The Institute for Brands and Brand Relationships (BBR) is an international learning organization dedicated to uniting academics and practitioners in the mission of developing and advancing the brand and brand relationships sub-disciplines of marketing. We’ll be delivering news daily that relates to these concepts.
Researcher of consumer-brand relationships, retail service scapes, and social media marketing; lover of movies, and all around nice guy