
Customer “Divorced” from Victoria’s Secret
By Diane Herbst @DianeHerbst
In retail speak, it's called…
August 19, 2015/by specialk
Why Companies Need Their Customers to ‘Love’ Them
Everyone today realizes the importance of digital technology…
August 13, 2015/by 
Susan Fournier Interview re DeflateGate and brand relationships on WBUR
‘Deflate-Gate’ Report: Good For Ticket Sales, But Key Moment…
May 8, 2015/by 
An Agency CEO and Brand CMO Write Each Other’s Resolutions
What Each Side Wants from the Other in 2015
Clients and agencies…
December 31, 2014/by 
Women, power and popular culture
There’s a business school in the US in which female students…
December 31, 2014/by 
Ralph Lauren, the 80s called, they want their ad back
Here’s a recent ad for Ralph Lauren’s fragrance Polo.
It’s a cultural…
December 15, 2014/by