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Customer “Divorced” from Victoria’s Secret

By Diane Herbst @DianeHerbst In retail speak, it's called…
August 19, 2015/by specialk

Why Companies Need Their Customers to ‘Love’ Them

Everyone today realizes the importance of digital technology…
August 13, 2015/by

Susan Fournier Interview re DeflateGate and brand relationships on WBUR

‘Deflate-Gate’ Report: Good For Ticket Sales, But Key Moment…
May 8, 2015/by

An Agency CEO and Brand CMO Write Each Other’s Resolutions

What Each Side Wants from the Other in 2015 Clients and agencies…
December 31, 2014/by

Women, power and popular culture

There’s a business school in the US in which female students…
December 31, 2014/by

Ralph Lauren, the 80s called, they want their ad back

Here’s a recent ad for Ralph Lauren’s fragrance Polo. It’s a cultural…
December 15, 2014/by

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