Customer “Divorced” from Victoria’s Secret
By Diane Herbst @DianeHerbst
In retail speak, it's called…
Why Companies Need Their Customers to ‘Love’ Them
Everyone today realizes the importance of digital technology…
Susan Fournier Interview re DeflateGate and brand relationships on WBUR
‘Deflate-Gate’ Report: Good For Ticket Sales, But Key Moment…
An Agency CEO and Brand CMO Write Each Other’s Resolutions
What Each Side Wants from the Other in 2015
Clients and agencies…
Women, power and popular culture
There’s a business school in the US in which female students…
Ralph Lauren, the 80s called, they want their ad back
Here’s a recent ad for Ralph Lauren’s fragrance Polo.
It’s a cultural…